Compare with the week 4 concept, these have to refine a lot the idea and operation for the concept, what  these need is how can let people experience the terror of 'word of mouth’?

so I analysis the keyword with logic, then I find out the 'word of  mouth' can be very painful  and dangerous. 

Concept Sketch:

-Knife can represent the the mouth  because the bad word that speak out from mouth is sharp, so we call it shark mouth, it can hurt somebody hearth, sometimes will make them sad or cry.

The Idea:

Detail blueprint: