This project begins by justifying its economic viability, and we have asked ourselves several questions: Is it possible to manufacture and sell it? Who are the possible consumers? Where to sell it? Where to distribute it? Will this product be economically successful?

With cellular connectivity, there is a cost associated with the data usage. This submission considered on cost effectiveness and also ability to scale production to 1000s of devices. We are going to associate with the exporter or wholesaler of the commercial aquarium service in our country. In this way we will ensure that our product reaches the consumer. Ornamental fish market linkage exists between buyers and sellers as well as domestic and international market. Wholesaler usually sells the fishes to local retailers and in turn, retailers directly sales to local customers, hobbyists etc. In this direction, in order to develop market for aquarium business service, there is need to studying consumer preference and existing marketing strategies, adopted by aquarists.

In 2006, according to Food and Agriculture Organization (FAO). Export earnings from ornamental fish trade is US $ 251 million and more than 60% of the production comes from households of developing countries. The wholesale value of the global ornamental fish trade is estimated to be US $ 14 Billion. More than 2500 species of ornamental fishes are traded and some 30-35 species of fresh water dominate the market. The top exporting country is Singapore, followed by Hong Kong, Malaysia, Thailand, Philippines, Sri Lanka, Taiwan, Indonesia and India. The largest importer of ornamental fish is USA. Europe and Japan, China and South Africa are the emerging markets of ornamental fish trade.